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Graphtek builds website for Benchmark using Magento® eCommerce platform

Thursday, August 18th, 2011 by Mike Cheley

PALM DESERT, CA, JUNE 22, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and Benchmark Capital Partners, LLC, a manufacturer and distributor of quality display solutions since 1983, launched two websites this week – each built on the Magento® eCommerce latform. Displays Direct (www.displaysdirect.net) and Taymar Plastic Displays (www.taymarplasticdisplays.com) provide display solutions to wholesale retailers and the general public respectively. While each storefront caters to distinct target audiences, specialized programming skills were required to define custom rules for each storefront.

“We’re delighted to have delivered a dynamic multi-site/multi-store implementation using the Magento eCommerce platform. Knowing that our programming team consists of Zend certified engineers, all whom have worked with the Magento platform in the past, I felt Graphtek Interactive would be the perfect fit for Benchmark Capital Partners and their Web development objectives,” says Mike Cheley, Founder & CEO, Graphtek Interactive

Among the noteworthy custom programming achievements, the Graphtek Interactive team wrote custom code for each site’s image rotator – adhering to Magento’s coding conventions by using the PrototypeJS framework. Additionally, custom extensions that include delete order, import/export bulk product attributes, customer pre-approval, email notifications, and full MailChimp Integration were added to each site.

In deciding to take our businesses to the next level, we knew it was imperative to build our websites on a platform that delivers a ton of flexibility and an extraordinary eCommerce experience for our customers. Ultimately, we chose the Magento eCommerce platform to meet our business objectives – and leveraged Graphtek Ineractive’s superior programming know-how to bring our vision to life,” said Michael Reher, Benchmark Capital Partners, LLC

About Graphtek Interactive: Since 1993, Graphtek has been providing Web development, website design and Internet marketing services to business nation-wide. The award-winning firm has worked on projects ranging from small business sites to multi-million dollar e-commerce sites.  Their 12-person team includes programmers, designers, writers and project managers.  The company is locally owned and is headquartered in the Coachella Valley, with offices in San Francisco, CA and Midland Park, NJ.

About Benchmark Capital Partners, LLC: Benchmark Displays, has been manufacturing and distributing quality display solutions since 1983. Their mission is to provide the broadest selection of quality products available anywhere, priced attractively and presented in a friendly, easy to use format.

Learn more about Graphtek Interactive!

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