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Recent Work: Graphtek Redesigns the Tour de Palm Springs Website

Tuesday, September 4th, 2012 by Erin Peters

tour de palm springsEach February, thousands of cyclists from around the Coachella Valley and across the country get behind their handlebars to participate in the Tour de Palm Springs. Open to all ages and skill levels, this annual event isn’t just an opportunity for a fun and scenic bike ride—it also allows riders to challenge themselves to go further and do better, whether they’re a first-time rider or an old pro.

The ride doesn’t just benefit cyclists, either. Since 1999, the Tour de Palm Springs has raised more than $1 million for more than 150 Coachella Valley charities.

As such a dynamic and energetic event, it was little wonder that the Tour de Palm Springs organizers wanted a website that could keep pace. Coachella Valley digital marketing agency Graphtek Interactive was honored to provide a custom web solution for such an important local event.

Graphtek knows that collaboration is crucial in developing a strong online presence that encompasses both the client’s visions and the savviest digital marketing strategies. To that end, our team appreciated the opportunity to collaborate with CVSPIN Executive Director Andrea Spirtos, whose proactive approach ensured the new Tour de Palm Springs website embodied the Board’s visions. The client’s enthusiastic involvement also ensured the redesign was a fun and stress-free process that was completed ahead of schedule.

“The site went live on July 16, and I have to say that it was the most fun I have had working on a site!” said Heidy Hartley, the project manager for the redesign.

Being that the Tour de Palm Springs is such a dynamic and high-energy event, Graphtek’s team of web designers and developers set out to create a web presence that could keep up.

“We wanted to channel the excitement of the ride into the Tour de Palm Springs web experience,” Heidy said. “It was great fun to work with the designers to explore the possibilities and I think we were successful in achieving this!”

To bring the event to life on the Tour de Palm Springs website, Graphtek’s team wanted to illustrate the spirit and energy of the ride with event photos and images. The new Tour de Palm Springs website has photos throughout the design, including rotating images on the home page and banner images on each page.

“The variety of pictures and images throughout the site help capture and communicate the energy that this event generates for the thousands of riders and volunteers involved each year,” Heidy said.

Graphtek’s redesign of the Tour de Palm Springs site also focused on making the website relevant year-round instead of just during the weeks leading up to the event. To achieve this goal, Graphtek’s team reorganized the site content to make it more evergreen. Now, the site’s primary navigation includes links that help tell the Tour de Palm Springs Story, such as About the Ride and Previous Tour.

The primary navigation also includes a tab for the upcoming 2013 Tour de Palm Springs ride. Visitors can register for the ride, check out the Tour de Palm Springs routes, find accommodations or become a sponsor. With so much available for visitors, the event website is now a powerful marketing piece for Tour de Palm Springs.

Does your organization or business need a custom website in its marketing arsenal? Contact Graphtek today to discover how our custom web development anddigital marketing solutions can help meet your goals.


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