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Graphtek Launches Redesigned Website for the Humana Challenge

Tuesday, November 20th, 2012 by Erin Peters

humana challengeEvery January, the PGA Tour stops in our backyard, bringing hundreds of professional, amateur and celebrity golfers to La Quinta’s most pristine golf courses.

They come to participate in the Humana Challenge, formerly the Bob Hope Classic, which is the PGA Tour’s first West Coast stop. In partnership with the Clinton Foundation, the Humana Challenge brings more than just celebrities and golf pros to the desert—the tournament also raises millions of dollars for local charities while championing its key messages of health and wellness.

Our relationship with the tournament and its organizers has been more than 14 years in the making. While we’ve worked with the tournament to build their web presence since 1998, our very own president, Kate Spates, was a Bob Hope Classic Girl in the early ‘90s!

Throughout the years, our partnership with the Bob Hope Classic and the Humana Challenge has been built on trust, experience and dedication. We’ve been known to stay up until 3 a.m. during tournament week to publish updates, ensuring event organizers don’t have to worry about website updates during the whirlwind that is tournament week.

And considering how important this tournament is to our desert, Graphtek is truly honored to continue working with the Humana Challenge organizers year after year.

For the upcoming 2013 Humana Challenge, we recently finished a complete website redesign that will serve the tournament’s needs for flexibility and real-time updates better than ever before.

The Humana Challenge website works in three phases: Pre-tournament, tournament and post-tournament. To easily transition through these phases, the website needed a flexible platform that’s both adaptive and easy to update. By implementing the Graphtek CMS, our team and the tournament organizers are able to easily update content, add photos and change featured pages.

“Our biggest focus for the Humana Challenge website was to give it the ability to adapt to tournament week,” said Jamie Steinberg, Vice President of Online Marketing and project manager for the Humana Challenge site. “The Graphtek CMS allows us to do just that. We also implemented a Javascript highlight reel that allows us to push important updates as the tournament unfolds.”

In pre-tournament mode, the website is focused on our client’s key goals: Securing sponsorship, finding volunteers, selling tickets and generating publicity.

With its flexible platform, the Humana Challenge website will easily transition into a live tournament site in January. With the Graphtek CMS, we can post photos, scores and other updates from the courses that will keep visitors engaged, interested and informed.

We’ll also be able to post crucial updates, like parking information or last-minute weather cancellations, to help improve the tournament experience for attendees.

And once the tournament winner is decided, the front page can be updated within minutes to announce the 2013 Humana Challenge winner. Post-tournament, we’ll be able to transition the website to focus on highlights, wrap-ups and final announcements.

We also wanted to ensure the website would draw younger generations to the tournament, and to that end we focused on designing a tech-forward and more youthful website. The website will now feature direct feeds from Twitter and the PGA. We also designed a mobile site to engage the sizeable number of people who search for updates from their smartphones and mobile devices.

We live and breathe the Humana Challenge during tournament week—and we can’t wait to see what the 2013 tournament brings. During each tournament, we immerse ourselves in both the tournament and the website, handling live changes and updates so the tournament organizers can focus on the excitement of the Humana Challenge.

With experience designing and managing websites for events like the Humana Challenge and the annual Tour de Palm Springs, we know how much work goes into building an event’s web presence. We understand that your website needs to generate buzz months ahead of the actual event. And once your event is finally here, we know website updates will probably be the last thing on your mind.

And that’s why we’ll have you covered.

If you have an upcoming event and need a website that generates interest, keeps your attendees informed and stays updated with the latest information, contact Graphtek today. We can help.

 







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