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Pinterest – The Social Media Darling

Thursday, March 21st, 2013 by Erin Peters

Pinterest didn’t take the usual route of Web-based startups. Instead of seducing early adopters first, Pinterest grew a devoted base of users who enjoy “pinning” items they find around the Web. Pinterest

And as a woman, I was one of these ‘pin happy’ people. Call it a virtual bulletin board; instead of ripping out home improvement, clothing ads or vacation ideas and creating a bulky file, pin and organize images to your heart’s content!

Pinterest is proving that sharing in the social sphere is following some interesting trends.

–          Sharing involves less and less effort.
–          Social sites are becoming more visual.
–          “Topic-centric” networks are outweighing “people-centric” recommendations.

And before you say to yourself that this is just a passing fad, think again.

A whopping 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.  And back in December, the White House unveiled it’s Pinterest account. IBM and the American Red Cross also pin and share images regularly.

So, how will your Pinterest page translate into results for your business?

Pinterest buyers spend more money, more often, and on more items than any of the other top five social media sites.

Pinterest now has business accounts and has launched its new web analytics.  If you want to convert your personal account to a business account, go to business.pinterest.com and click the red ‘Convert your existing account’ button.

Pinterest will then guide you through the ‘Business Type’ choice that’s most appropriate for you by providing parenthetical examples next to each type.  Verifying your website lets you highlight your full website URL on your business account. To verify your account, follow these steps:

  1. Login to your account and go to ‘Settings.’
  2. Download the HTML verification file and follow Pinterest’s instructions
  3. Click the bold ‘Download the HTML verification file’ to down the file
  4. Upload the file you just downloaded to your web server.
  5. Click the bold ‘Click here’ text on the verification screen.

And now Pinterest has a new look! You will need to activate Pinterest’s new look if you want to access Pinterest’s analytics. This is definitely a step in the right direction for bloggers, businesses and companies wanting to find out what people are pinning from their sites. They will also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular.

Pinterest Analytics resized 600

Visits to your website from Pinterest are reflective of the amount of referral traffic your website has attracted from Pinterest. That’s why images on your website are a fantastic way to showcase your products or services.

Click on the profile menu located to the far right of your page. Scroll down to “Switch To The New Look.”

The big difference with the new look is:

–          Pins from the same board: You can explore the entire board without leaving the page you’re on.
–          Pins from the same source: Find other things pinned from the same website.
–          People who pinned this also pinned.

Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.

Pinterest offers four different types of buttons and widgets to add to your website:

  • Pin It Button: lets people pin an item from your website to Pinterest. It helps site visitors share your site’s visual content more easily on Pinterest.
  • Follow Button: Let site visitors follow your business on Pinterest and grow your social reach.
  • Profile Widget: This lets you show up to 30 of your latest pins anywhere on your website. It’s valuable to businesses trying to grow their Pinterest following.
  • Board Widget: This lets you show up to 30 of your favorite board’s latest pins.

Finally, like any social account or page, optimizing is an important factor.  Consider the following when optimizing your page. Descriptions play an integral role: place keywords in the descriptions of your images, with an accurate description. Don’t forget to describe the board!

Want help with Pinterest set up and creating an eye-catching account?  Call us!

Happy Pinning!

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