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Why SEO is Crucial to Your Business

Wednesday, April 10th, 2013 by Erin Peters

Staying on top of search results can be an ongoing battle and to many, is a bit of a mystery. 80% of the US population – approximately 240 million people – are online.  There are over 600 million websites on the Internet and this number is growing steadily. SEO is not marketing of yesteryear. Newspaper syndication and tv media buys have declined at increasing rates over the past 7 years.

And one thing that will remain constant about Search Engine Optimization is change.  It’s vital to keep abreast of the latest news from leaders in SEO techniques. The role of SEO lies in the content of websites. In SEO, you not only need to know what competitorSEO blog resized 600s are doing, but also know how the industry is changing.

Do you want to increase awareness of your brand?

Do you want to bring relevant traffic to your website?

Then read on…

By using a combination of on-page and off-page techniques such as blogging, sitemaps and link building, search engines can index your site and start moving it up the listings.

Links or hyperlinks from other relevant websites, that link to your content, make up a percentage of how popular search engines perceive your website.

Along with Google’s “Penguin” update, the introduction of more social networks and the increased adoption among more age groups has changed the rules of SEO.

Now, social networks, blogs and email all compete to drive substantial visits.  The diversity and flexibility of social media are what make it the perfect supplement to any SEO campaign. The combination of these channels into an inbound strategy is a powerful force.

Social signals such as tweets, +1’s and “likes” can help you become more visible in search and get your content indexed quickly.  Simply, social activity can increase organic search traffic to your site.

As we are moving from social recommendations to recommendation engines, it’s becoming more important to not only share interesting and relevant content, but to listen to your audience. We have been subconsciously trained to value personal recommendations and expert opinions at a higher rate than paid advertising. When people search for you, your business, products, or services what do they find? Social SEO is particularly useful for online reputation management.small SEO infographic 200x695 resized 600

And what is at the root of social media and blogging? High-quality original content. With last year’s aquatic, flightless bird updates, they have eliminated the “tricks” and made it easier for people to find what they’re looking for. Content comes in many forms, including infographics, white papers, eBooks, blog entries and educational videos.

Do this and the links will come.

So, why should you care? And what does the latest Google update have to do with a penguin anyway?

The importance of SEO is about tapping into the addressable market potential in order to covert sales or garner a following.

Organic search engine results are 85% of all end users clicks, as opposed to only 15% for sponsored ads, like Pay Per Click (PPC).  SEO is an investment into the future of your business! In short, without SEO it will be far more difficult, if not impossible, to overcome your online competition. Search engine positioning is simply the best and most cost effective way to become visible on the Internet.

Mothers, sisters, sons, bloggers, businesses and industries are able to tap into feelings that hadn’t before been expressed, in public, on the internet. The opinions, news, information, products and services that are viewed more often are those that know how to create, curate, optimize and share valuable content, digitally.

In today’s society, all of us have the potential to be writers and publishers and for the first time in history, this communication is more collaborative than ever. While the digital world will not wait, the online world has empowered us to find new ideas, share our lives and grow our businesses beyond our imagination.

P.S. The “Penguin” update refers to the DC Comics supervillain, Batman’s oldest and persistent enemy. Webspammers are search engine supervillains. These ‘enemies’ use specialized tools to spam Google while hiding behind IP proxies. I just hope this doesn’t give penguins a bad rep.

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