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Why Your Business Can’t Ignore Mobile Social Media

Wednesday, December 18th, 2013 by Erin Peters

I’ve always considered myself to be a social creature. And I’m not the only one. It should be no surprise that the social advertising market is projected to grow to $11 billion by 2017. That’s $11 billion, with a “b”. Well-executed mobile strategies will offer the biggest payoffs for savvy marketers. thumb---mobile-social-media

Did you know that almost eight in ten (78%) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?

66% of those who shop online more than twice per week say that they would be more inclined to shop at a brick and mortar store if they offered mobile checkout facilities. And according emarketer.com, in 2015, mobile advertising (on Facebook and Twitter) will account for 55.3% of ad revenue vs. online advertising.

Last year, social networking surpassed gaming as the most-engaged mobile activity. According to Business Insider, three of the world’s 10 largest social networks are mobile messaging apps — namely, WhatsApp, LINE, and WeChat. Facebook, Tumblr, and Twitter are becoming mobile-based.

Mobile has changed consumer behavior and the way we communicate.

Here’s the proof:

  • Facebook mobile is the largest source of social traffic. Facebook reached 1.16 billion monthly active users at the end of the second quarter this year. As of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013.Mobile Social Media Infographic
  • With more than three-quarters of monthly active users visiting on mobile devices, Twitter has even said (via their blog) that Twitter was born mobile. The average Twitter user follows five or more brands.
  • Google+ is the fourth most popular smartphone app globally, trailing behind Google Maps, Facebook and YouTube.
  • Geo-targeting can pinpoint the exact whereabouts of your customers so you can deliver relevant ads. The ability to leverage smartphone users’ GPS to deliver an ad relevant to their location increases relevancy.
  • 40% of YouTube video plays in the U.S. now come from mobile.
  • 30% of frequent online shoppers, purchasing online more than twice per week, use Pinterest to discover new products. Mobile Pinterest usage increased 60x last year.
  • Instagram is growing in popularity with 18% of cell phone owners using the photo-sharing application. Photo and video sharing have become commonplace in daily life. Use this mobile medium through events and contests, encouraging people to post images from an event location or share insider product images to create a buzz and excitement around your brand.
  • Mobile pageviews on LinkedIn are up 250% in 2013.

People and companies alike want to share their lives and their products and services. Your customers are connected and savvy. Mobile allows for instantaneous connections and stronger relationships. If you haven’t already, put mobile at the heart of every social campaign.

The future of communication is in the palm of your hand. And the future is now.

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