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Blogging for Business

Tuesday, January 7th, 2014 by Erin Peters

Benjamin Franklin once said, “Either write something worth reading or do something worth writing.” thumb---blogging

In today’s online world, blogging allows you to engage your target audience, attract new customers & establish credibility.

With the release of Google’s Panda and Penguin updates, frequent, fresh, high-quality content is critical for increasing your website’s ranking.

Blogging is one of the easiest ways to improve your organic search performance because every time you write a new post, you create a new URL for your site.  Every new URL is a brand new opportunity for your website to be ranked in search. Building rich content means more traffic. And fresh content is still a key to beating out your competitors in the search engine results page. Search engines are looking for active websites on a particular searched term or topic.

Make sure you create UNIQUE content.

Search engines will penalize you for duplicate content, which is content also found on other sites.  In your blog posts, it’s important to use keywords that you want to rank for.

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Blogging allows you to build your brand as an expert. Display your talent and knowledge in articles that demonstrate why someone should hire you or purchase your product. Build trust with consistent, honest and helpful content. Blogs provide another source to deepen the connection with your customer. Customers want to feel they have a personal connection with your company. Today’s marketer helps customers solve a problem or find a great solution.

What’s a cool side effect of blogging? The process encourages you to stop and think deeper.

Create content that’s creative and interesting. Ask yourself, would you want to read it and share it with your network?

Search engine algorithms can detect if a blog provides a good user experience. Utilize tagging features and make sure the author, title and publish date are easily identifiable.  With the increasing number of people accessing information on mobile phones, it’s important that your blog is viewable on mobile devises.  Make it responsive!  If your blog isn’t responsive to mobile and tablet devices, readers are more likely to find similar information on another site. Include social sharing icons so that search engines and potential readers or customers can recognize which articles are popular.

  • Make it unique
  • Make it optimized
  • Make it responsive
  • Make it social
  • Make it creative

From Fortune 500 companies to smaller shops, millions are utilizing blogging because it provides endless opportunities for your website to rank in search.

Blogging helps you stand out among your competitors. Just ask Google.

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