Unbounce CTA conference – September 2014
Wednesday, September 17th, 2014 by Erin PetersUnbounce put together their first kick-ass Call-to-Action (CTA) conference (cussing really got the point across in a ‘no-bullshit’ kinda’ way) in one of the most beautiful cities in the world. It was in Vancouver that we learned how to create a successful landing page and post-click experience for our clients.
Behold 25 Tweet Takeaways ~
Big takeaway from #CTAConf is know your customer inside & out. Testing only as good as the data you're working with and questions asking.
— Jennifer Havice (@jenhavice) September 12, 2014
Optimizing mobile – it's not as simple as mobile vs desktop #CTAConf @chrisgoward #awesome pic.twitter.com/wRDk9Zyut8
— Joanna Wiebe (@copyhackers) September 12, 2014
Spontaneous type: use keywords like "express", "save time", "personalize", "discover", "trending". #CTAConf via @aschottmuller
— Erin Peters (@ErinKPeters) September 12, 2014
"How you ask and what you ask determines 100% of your results from a test." –@chrisgoward #CTAConf pic.twitter.com/uF7IxhawXp
— Matt Diederichs (@mattdiederichs) September 12, 2014
Every headline, every button… @copyhackers at #CTAConf: pic.twitter.com/9rYuj5QpkZ
— Unbounce (@unbounce) September 12, 2014
#CRO: "If you want sale price to aid conversion… then display regular price or it DOESN'T work!" ~ @PeepLaja #CTAConf
— Angie Schottmuller (@aschottmuller) September 13, 2014
I've heard the word test about… 394 times. I've taken a lesson. TEST. TEST! FUCKING TEST YOUR SHIT. #CTACONF
— goatsocial (@goatsocial) September 12, 2014
Brilliant. Repeat your headline in your CTA. #CTAConf @copyhackers
— Oli Gardner (@oligardner) September 12, 2014
Growth is a process (Not a bunch of tactics) @seanellis #growthhacker #CTAConf #CRO pic.twitter.com/l6t9BPIK9G
— Alex Harris (@alexdesigns) September 12, 2014
CRO/Growth Hacking Toolkit —–> via @SeanEllis #CTAConf pic.twitter.com/bdZeINqHno
— Erin Peters (@ErinKPeters) September 12, 2014
Best 404 page I've ever seen, well done @mint???? via @aschottmuller's presentation at #CTAConf pic.twitter.com/Agi8t7BWlf
— Kim Graves (@kimmgraves) September 12, 2014
"Pay attention to the language your customers use in testimonials. Swipe that language for your landing page." #CTAConf @copyhackers
— Amanda Durepos (@amandadurepos) September 12, 2014
SurveyMonkey is great to find out why people aren't converting. Just make sure you're getting email addresses. @seanellis #CTAConf
— Anna G. Jacobsen (@annagjacobsen) September 12, 2014
Every thing in this chart needs to have one job. Only one. – @copyhackers #CTAConf pic.twitter.com/f4CIcy8FiV
— Eric Burgess (@EricBurgess) September 12, 2014
.@Optimizely & @unbounce are not competitors—they're complements. Build pages with Unbounce. Test them with Optimizely. #CTAConf
— Cara Harshman (@CaraHarshman) September 12, 2014
RIP Robin – the ultimate humanistic modality @aschottmuller #CTAConf pic.twitter.com/52zKCGLKhz
— Nikki K. (@PhoenixNikki) September 12, 2014
Pro tip: keep the CTA above the fold #CTAConf
— Amanda E Martin (@martin_amanda) September 12, 2014
If you're at the @unbounce #CTAconf and want to get #Responsive enabled on your account, check out http://t.co/VkU5aruGaV
— Carter Gilchrist (@cgilchrist) September 12, 2014
Buying modalities personified – @aschottmuller: Competitive – Tony Stark Spontaneous – Cpt Jack Sparrow #CTAConf pic.twitter.com/cs9LOTa5Hx
— Matt Diederichs (@mattdiederichs) September 12, 2014
Theme from today's @unbounce #CTAConf: Throw best practices aside – focus on #Conversion rates when testing your landing pages.
— Simon Spencer (@SimoiSpencer) September 12, 2014
Just remember this simple acronym for Conversion Context Mastery: #CTAConf pic.twitter.com/caXLh6FqxW
— Brian Forrester (@rBrianForrester) September 12, 2014
Intent is the most powerful sources for marketers –@SeanEllis @unbounce #CTAConf
— WiderFunnel (@WiderFunnel) September 12, 2014
"Cognitive load reduces your user's comprehension ability." Make it easy says Zen Master, @chrisgoward #CTAconf
— Olivia W (@ohdubz) September 12, 2014
"We choose to elevate them…Visitors come w/ their own ideas. They are here to be understood." @bmassey #CTAConf pic.twitter.com/pwzw9u4FWA
— Erin Peters (@ErinKPeters) September 12, 2014
#StarStruck at #CTAConf… Learning from the guy who coined the term 'growth hacker' himself! @SeanEllis pic.twitter.com/ScTXbJDvha
— Kim Graves (@kimmgraves) September 12, 2014
