The Plus in Google is a Plus for SearchMonday, January 5th, 2015 by Erin Peters
Back in the old days (the 90s), there were about 20 different search engines, and it wasn’t all that difficult to rank a website. Oh, how times have changed. Now, because of the massive increase in people on the web and the technological advances and advent of social media, there are numerous factors to consider when trying to rank on the Internet.
The only thing that’s certain in life – and in Google search results – is change.
Owned by one of the most powerful brands in the world, Google Plus is the second largest social network, after Facebook. Or, as it likes to describe itself, this “Social Layer” enhances your other online properties and helps build an excellent reader base for your content.
In other words, Google Plus is not just a social networking site but it can give good results in search. When you think about posting on Google Plus, you should think about how it relates to your search efforts.
Alternatively, Facebook is more and more controlling who sees our posts, our interactions and the engagement of potential customers. With Google Plus, there’s more potential to control your own destiny.
Google Plus is a social platform that connects all of Google’s services together. Google+ is a content marketing machine. It’s also a social network.
Many businesses are utilizing the awesome features on the network. Your business’s activity on Google+ is tied to your website, your Maps listing and your YouTube channel.
And it’s also a very visual platform. The tools and features within Google+ make it an ideal platform for local businesses and companies using visual content.
It recently reached more than 2 billion registered user accounts, according to Greg Miernicki.
You can create a live hang out with friends or customers easily and it works similarly to a TV live broadcast.
What are some of the basics to get you started?
- Start with a Google+ personal profile and then create your business page from there (similar to Facebook).
- Follow people & brands. Follow people and pages that are interesting to you.
- Look at your settings. To keep on top of a conversation, adjust your settings to receive a notification every time someone makes a new contribution.
- Be human. Be helpful.
- Join a few “Communities”. These are places where like-minded people seek help & find vibrant discussion around specific topics. Here, you can humanize your brand.
- Check out CircleCount. It gives great analytics and is a fantastic discovery tool.
As of Dec. 3rd, you can pin a post to the top of your Google + profile or business page. To pin a particular post, open the drop down menu on any public post. When someone visits your page, they’ll see the pinned content first above the rest of your posts.
Google+ and social media on a whole is an opportunity to elevate a conversation, foster community and expands offline activities into not only a vibrant online space, but a vibrant and successful business.