Twitter & Google Reach Deal To Put Tweets in Search ResultsThursday, February 5th, 2015 by Erin Peters
If you didn’t think it was important to be on Twitter for your business, then this should change your mind. The constantly moving social network will start to roll out tweets in the place we search for everything: Google.
According to Bloomberg, Twitter reached a deal with Google that will make your tweets searchable. Twitter is expanding its already massive reach and your tweets will have a larger audience.
Real-time tweets from Twitter will appear in the largest search engine “in the first half of this year.” Google currently displays tweets in its search results but it crawls the site for content.
Twitter and Google struck a similar agreement back in 2009, but it was not renewed in 2011. Terms of this apparent new deal will make tweets visible inside Google’s search results immediately after they are tweeted out.
Tweets coming from Twitter’s 284 million users could very well be more prominently featured by Google. Twitter’s hope? To serve those beyond its registered users, drive more traffic and ultimately increase new users.
Twitter has indeed been busy. Twitter also recently announced plans to sell ads outside of its own platform for the first time, striking deals with news-reading app Flipboard and Internet portal Yahoo Japan to show promoted tweets.