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Confessions of a Digital Marketing Executive

Wednesday, November 6th, 2013

I still struggle with the idea of social networks. There, I said it. I am a CEO of a digital marketing company and I struggle with social media. Facebook, Linkedin, Twitter and Pinterest… But before you go off and say to yourself, I knew it, it’s all bunch of hooey. Let me add, I also struggle with traditional old fashioned networking.

Put me at a chamber mixer, and I am the guy having a beer with an old friend. Over the years, I have read half dozen books on the power of traditional networking. It’s hard to ignore the math. It costs little, it can have geometric reach and according to the books, it’s easy. Well maybe for the authors.Baron Christian

So the truth is that it’s not the digital networking, it’s networking in general that presents the challenge. Being both a geek and a creative has me genetically predisposed to be an introvert.  You see, for me being spontaneously interesting, clever or funny just doesn’t happen. I could never get past the question “so what do you do?“ By the time I could muster up the next question, the conversation already reached that painful chasm of silence.  So quickly the exit line… “it was nice to meet you”, which puts an end to the networking effort. But what I did not realize until recently is that, digital networking is also tailor made for the introverted and socially awkward.

In the digital world, you have time. You get to consider you responses, you get to post something interesting when the thought occurs and you get to share your knowledge to an audience that inclined to be interested. Oh, and the best part, like Baron Christian de Neuvillette, you can have someone else help you with the words.

As our firm grew from web developers and traditional marketers, to digital marketers, I have experienced the power of social networking dozens of times. We have used it to effectively position our firm as a thought leader in our local market. Our president is asked at least once a week to speak on digital marketing. When we were looking for a new bookkeeper, we posted on social media and had a half dozen recommendations with-in hours, most of them from the more valuable employee pool, those currently working but looking to make a change. We get at least two to three opportunity leads a week.
Bottom line is bottom line results. Just as in the case with traditional marketing, reach and frequency is the key. But in this space it is not about buying more ad space. It’s about sharing knowledge.   It’s about telling the story of your brand. It’s about connecting. It’s about earning the right to do business with someone. The adage that we choose to do business with people we like and just as in that chamber mixer, if someone finds you interesting, knowledgeable and likeable; they are more likely to be a prospect or customer.

As in any endeavor, you can’t go to one mixer and say networking is part of your marketing. Networking requires consistency, participation and frequency. So get started or if you are started –do more.  Oh and if words or the lack thereof are your excuse, find your own Cyrano.

Productivity: What we’re using around the office – Nozbe

Friday, August 19th, 2011

Like most organizations, the management and staff and Graphtek Interactive are always looking for ways to improve efficiency and workflow around the office. When we do stumble upon new technology or a service provider that makes life a bit more manageable, we feel it’s only right to share what we’ve learned with our clients and friends.

This month, we wanted to let you know about a Web-based time and project management application called Nozbe™. Whether you work independently or collaborate with a team, Nozbe can…READ MORE

New Faces: Graphtek Interactive welcomes Heidy Hartley to the team!

Friday, August 19th, 2011

Let us introduce you to the newest member of the Graphtek Interactive family, Heidy Hartley.  When Heidy joined our team as an Account Manager in late March, it was clear after the first week that both our team and clients had lucked out BIG TIME.

New to the Coachella Valley, Heidy had spent the past twelve years working in the marketing and communications field in Chicago.  No stranger to professionalism and customer service, Heidy represented the prestigious Moody Bible Institute leading their Corporate Communications branch.  She focused on web development, public relations and marketing, working with her teams on messaging for web, media, email and internal channels.

In addition to her professional work experience, familiarity with our industry and friendly nature, Heidy’s “can do” attitude never ceases to impress co-workers and clients alike.

Welcome aboard Heidy!

Learn more about Graphtek Interactive!

Reality check: There is no “magic bullet” when it comes to SEO

Thursday, August 18th, 2011
seoIt’s remarkable to see how many Internet marketing firms today are actually promising page one organic search results. Typically, the promises of helping you achieve the Holy Grail of Search Engine Optimization (SEO) will be found in your inbox and read something like this: Be found on the first page of search engines like Google, Bing, AOL and MSN! Read a little further and you’ll soon discover that this and so much more can be easily accomplished for anywhere between $5,000.00 to $30,000. If you’ve met these offers with skepticism, it might be wise to trust your gut instinct. If however, you’re intrigued by this too-good-to-be-true offer, there are some things you might want to consider before you go ahead and cut a check… (more…)

Graphtek builds website for Benchmark using Magento® eCommerce platform

Thursday, August 18th, 2011

PALM DESERT, CA, JUNE 22, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and Benchmark Capital Partners, LLC, a manufacturer and distributor of quality display solutions since 1983, launched two websites this week – each built on the Magento® eCommerce latform. Displays Direct (www.displaysdirect.net) and Taymar Plastic Displays (www.taymarplasticdisplays.com) provide display solutions to wholesale retailers and the general public respectively. While each storefront caters to distinct target audiences, specialized programming skills were required to define custom rules for each storefront. (more…)

CrazyOnDigital™ showcases CS-Cart technology in recent website launch

Wednesday, August 17th, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. (more…)

Graphtek Interactive Client Case Study: The City of Alameda, California

Wednesday, August 17th, 2011

Graphtek Interactive gives the City of Alameda website an extreme makeover while enhancing functionality.

coaIn addition to providing small to mid-sized businesses with Web development, website design, custom programming and interactive marketing services, Graphtek Interactive has been extremely instrumental in helping government agencies across California raise the bar on their Web development initiatives. For the City of Alameda, California, Graphtek Interactive’s dedicated team of in-house designers, programmers and support staff were able to breath new life into their outdated Web presence. Once uninspired, clunky and largely dependent on costly programming fees to make even the smallest of changes, the new website offers city employees practical functionality through Graphtek Interactive’s proprietary content management system, G | CMS. Training and support, overseen by… READ MORE

Database Dynamics launches new website designed and programmed by Graphtek

Friday, July 8th, 2011

Graphtek Interactive, Palm Desert, CA, is please to announce the launch of the Database Dynamics website. Designed and programmed by Graphtek Interactive, the new Database Dynamics website will be used as a an informational platform for casinos looking to increase traffic and cross-marketing opportunities within the casino itself. More specifically, Database Dynamics provides customizable and interactive gaming experiences targeting the interests of sports enthusiasts and Reality T.V. fans.

To learn more about Database Dynamics, please visit their new website now.

To contact Graphtek Interactive to learn more about their Internet design, programming and marketing services, please click here.

 

Introducing the Graphtek Interactive Content Management System, G | CMS

Wednesday, June 29th, 2011

It’s a bird it’s a plane, no, it’s G | CMS

Our proprietary system, G | CMS is a powerful, scalable and customizable content management system that provides non-programmers a comprehensive set of tools to create, edit and manage pages on their websites. If you can send an e-mail…(read more)

Local Internet marketing firms join forces

Tuesday, June 28th, 2011

Today, Graphtek Interactive – a leader in Web development, online technology implementation and creative services announced that it has joined forces with Globally Locally – a longstanding leader in targeted local search advertising. This strategic alliance will provide highly cost-effective, single-source online marketing solutions for small to medium-sized companies who are looking to increase profitability and… (read more)