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Archive for the ‘Logo Design’ Category

“Surf the Musical” Launches Marketing Campaign for Vegas Production

Wednesday, May 9th, 2012
Surf the musical

“Surf the Musical” might be hitting the stage in Las Vegas this summer, but the ‘60s surfer love story has Coachella Valley roots.

Graphtek worked with the producer of “Surf the Musical,” a full-time valley resident, to create the original artwork and website for the highly-anticipated musical hitting the stage at Planet Hollywood in Las Vegas June 11, 2012. The producer worked with our agency previously and knew our creative resources and capabilities would create the perfect branding for the production.

Even more important for our client was the ability to be involved. By working with a local marketing agency, our client was able to have the hands-on interaction that one only gets by working with a local agency. His creativity wasn’t diluted by emails or Skype chats. Instead, he could come directly to our office to work with our creative team, going from concept to implementation without delay.

Because of our client’s accelerated schedule, we had to move very quickly to get “Surf the Musical” ready for its summer debut. The artwork for this project needed to span the generations to bridge the gap between ‘60s music and modern times. Not only did our artwork need to be multi-generational, but it would require the versatility to work in a variety of formats, ranging from video displays to traditional print.

While the project originally explored using royalty-free images and photography for marketing, we quickly realized that neither would be capable of setting the right tone for the project’s ‘60s surf vibe. It soon became clear that original illustrations would create the ideal face for “Surf the Musical.”

The illustration also needed to encapsulate the laid back vibe of California beaches in the ‘60s, and we needed an illustrator with just the right style to bring the concept to life. With Graphtek’s vast network of creative talent, we were able to quickly locate the perfect illustrator for the project.

As we worked to evolve the concept into an illustration well-matched for the show, Brooke was born. From her blonde hair and blue bikini to her red surfboard and quintessential tan, Brooke is the epitome of ‘60s surfer girl. The illustrated Brooke is now the face of “Surf the Musical” and adorns billboards, taxi cab toppers , video screens and printed materials.

As the face of SurfTheMusical.com, Brooke can also be seen on the Graphtek-designed site. Graphtek’s in-house creative team also drew inspiration from ‘60s surf culture to develop the logotype, which incorporates surf-style lettering and a chrome finish. With a solid website and versatile artwork in its marketing arsenal, “Surf the Musical” is ready to hit the Planet Hollywood stage on June 11th.

From branding and artwork to web design and SEO, our one-stop marketing agency has the creative resources and marketing expertise to grow your business. Discover how Graphtek can fulfill your marketing needs by contacting us today!

“I think I need a logo, so now what?” — Part 2 of 2

Monday, May 16th, 2011

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business (cont.)

How does a logo get designed?

As mentioned earlier, the pricing structure for logo design services range greatly – this is due in large part to the professional reputation and experience of the design firm or design professional, in addition to the services provided during the logo creation process. In the logo design business, the expression “you get what you pay for” is true to a large degree. How much more you should pay for one service over the other is entirely up to you – and therefore it’s up to you to fully understand (more…)

“I think I need a logo, so now what?” — Part 1 of 2

Monday, May 16th, 2011

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business

“Your logo is often the first impression made on a prospective customer. It’s on your sign, your business cards, your ads…it will literally be everywhere. If your logo isn’t making the right impression or is not resonating with your target audience, you could be hurting your business.”

Imagine for a moment that you’re thinking about having a logo created for your business. For the sake of argument, let’s also assume that you’re not a marketing specialist, advertising guru, or world?renowned graphic designer – and to top it all off, you don’t know a thing about the logo creation process. Where would you turn for guidance? Where would you start gathering the information you need to make an informed decision? Chances are good, before too long, you’d find yourself sitting in front of a computer searching every nook and cranny of cyber space for the Holy Grail of logo design.

On September 16, 2010 a Google Search produced 69,400,000 results for the search criteria “logo design service” – 14,700,000 results appeared for “logo design services” – “logo design agency” resulted in 8,430,000 results – and when the term “logo designers” was entered, 3,520,000 results were served up in a mere 0.19 seconds. Needless to say, unless your brain is a supercomputer, wading through 96 million search results is a daunting, if not impossible task – an abyss of information that’s likely to leave you baffled, confused and frustrated.

The purpose of this article is to empower you with information – to shed light on the role of a logo, its relationship to your brand, and what to things to consider when choosing a logo design service to fit your needs and budget. (more…)