Evaluate your resources and your audience.

In today’s always connected, always plugged in – and dare I say “status update obsessed” society – selling social media packages have become all the rage in the Internet marketing industry. The popularity and reach of social networking sites like Facebook, Twitter, YouTube, LinkedIn and Foursquare (to name a few) have paved the way for a revolution in online marketing. Initially, a means to stay in touch with friends and family, social media sites are now being used as tools by Internet marketing firms to promote a client’s brand – to help sell their goods and services. In fact, a new industry of service providers has emerged to help marketing firms and individuals manage multiple social media efforts at the same time. While this evolution is great news for industries selling the dream of taking a brand “viral”, it presents an interesting question that (more…)