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Archive for the ‘Recently launched website’ Category

Graphtek Supports the Coachella Valley Community

Friday, December 13th, 2013

Here at Graphtek, we not only want to help businesses grow, we like to see our community grow and prosper by supporting non-profits like Desert Best Friend’s Closet.

Desert Best Friend’s Closet empowers low-come Coachella Valley residents to attain employment through education and wardrobe services. Desert Best Friend’s Closet partners and collaborates with other agencies in the Coachella Valley to provide interview-appropriate attire at no cost to individuals seeking employment who do not have the means to buy such attire themselves.

Graphtek made a donation to the cause by building the site in approximately two weeks, for free.  We launched it on November 13th 2013.

Graphtek President, Kate Spates said, “I was so excited to hear Desert Best Friends Closet was chosen for the Extreme Non-Profit makeover and I couldn’t wait to dig in to redesign her website. I felt like her website could do a better job to simplify what Connie’s organization does, what they need from the community and who they help. By using images with text in the photo slider at the top, along with simple calls to action, we achieved that.”

“This site shows Desert Best Friend’s Closet as a more polished and professional agency that we are striving to become,” said Connie Golds, President and Co-Founder of Desert Best Friend’s Closet.
We want to wish Desert Best Friend’s Closet and those seeking employment big successes in 2014 and beyond!

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Recent Work: RandyWillardInc.com Gets a Website Redesign

Tuesday, July 24th, 2012

Randy Willard WebsiteIs there any fashion designer faux pas worse than having outdated collections on the brand’s website?

For men’s custom clothing designer and desert resident Randy Willard, who frequently styles and designs custom clothing for high profile athletes, releasing a new clothing collection meant his website would become outdated.

Willard, who designs custom suits for clients including Emmy Award-winning sportscaster Joe Buck, NBA player Grant Hill and former NFL player Kevin Carter, was frustrated with his website when he turned to Graphtek for help. He needed an easy-to-update website design that could keep up with his fashion forward collections.

He also wanted his website to be a strong tool to help sell the look that Randy Willard’s collections offer. We knew nothing could sell the Randy Willard look better than high quality fashion photography, but the existing website design wasn’t very photo-friendly.

“Randy has always had amazing photography but it had to be cropped to fit his old site,” Graphtek President Kate Spates said. “When we started the redesign, we wanted to make it so that the photography would be the center of the design.”

Keeping this in mind, Graphtek recently redesigned the Randy Willard website to focus on dramatic, full-screen fashion photography, allowing his products to speak for themselves.

And with Willard’s fashions constantly moving forward, we needed to ensure that his website could keep up with his new collections. To achieve this, Graphtek incorporated a user-friendly content management system into the redesign that will allow Randy and his team to easily change the website’s photos, headlines and content as needed. Collections can easily be changed out as soon as they become dated, and the CMS also allows Willard to update the “Events” page with information on the various charitable events and social functions he donates to.

Since Randy Willard is not only a designer but also a renowned stylist, we added a “Stylist” page that features his handpicked style pairings. As Willard says, a beautiful suit means nothing if not styled correctly, so his redesigned website provides plenty of visual inspiration on the art of styling.

The redesigned and recently launched randywillardinc.com is now an immersive men’s fashion experience that effectively sells the Randy Willard look by focusing on stunning photography that’s easy to update.

With summer being off-season in the Coachella Valley, it’s the perfect time to redesign your website. Whether you want to make a few functionality changes or completely overhaul your existing website, starting your website redesign during the summer means your perfect website will be ready for business this fall.

At Graphtek, we understand that there’s more to effective website design than templates and text. We specialize in custom-designed websites that work for your business, and we’re ready to help your website reach the next level. Whether you need website design, a site redesign or other digital marketing services, contact Graphtek today to discuss how a digital marketing strategy can benefit your business.

“Surf the Musical” Launches Marketing Campaign for Vegas Production

Wednesday, May 9th, 2012
Surf the musical

“Surf the Musical” might be hitting the stage in Las Vegas this summer, but the ‘60s surfer love story has Coachella Valley roots.

Graphtek worked with the producer of “Surf the Musical,” a full-time valley resident, to create the original artwork and website for the highly-anticipated musical hitting the stage at Planet Hollywood in Las Vegas June 11, 2012. The producer worked with our agency previously and knew our creative resources and capabilities would create the perfect branding for the production.

Even more important for our client was the ability to be involved. By working with a local marketing agency, our client was able to have the hands-on interaction that one only gets by working with a local agency. His creativity wasn’t diluted by emails or Skype chats. Instead, he could come directly to our office to work with our creative team, going from concept to implementation without delay.

Because of our client’s accelerated schedule, we had to move very quickly to get “Surf the Musical” ready for its summer debut. The artwork for this project needed to span the generations to bridge the gap between ‘60s music and modern times. Not only did our artwork need to be multi-generational, but it would require the versatility to work in a variety of formats, ranging from video displays to traditional print.

While the project originally explored using royalty-free images and photography for marketing, we quickly realized that neither would be capable of setting the right tone for the project’s ‘60s surf vibe. It soon became clear that original illustrations would create the ideal face for “Surf the Musical.”

The illustration also needed to encapsulate the laid back vibe of California beaches in the ‘60s, and we needed an illustrator with just the right style to bring the concept to life. With Graphtek’s vast network of creative talent, we were able to quickly locate the perfect illustrator for the project.

As we worked to evolve the concept into an illustration well-matched for the show, Brooke was born. From her blonde hair and blue bikini to her red surfboard and quintessential tan, Brooke is the epitome of ‘60s surfer girl. The illustrated Brooke is now the face of “Surf the Musical” and adorns billboards, taxi cab toppers , video screens and printed materials.

As the face of SurfTheMusical.com, Brooke can also be seen on the Graphtek-designed site. Graphtek’s in-house creative team also drew inspiration from ‘60s surf culture to develop the logotype, which incorporates surf-style lettering and a chrome finish. With a solid website and versatile artwork in its marketing arsenal, “Surf the Musical” is ready to hit the Planet Hollywood stage on June 11th.

From branding and artwork to web design and SEO, our one-stop marketing agency has the creative resources and marketing expertise to grow your business. Discover how Graphtek can fulfill your marketing needs by contacting us today!

BIGHORN Golf Club uses new technology with redesign.

Friday, March 16th, 2012
BIGHORN Golf Club

BIGHORN Golf Club, a gorgeous landmark located at the base of the mountains in Palm Desert, came to Graphtek Interactive for a website redesign. Their old site was created using Flash technology, which does not work with any mobile Apple products such as iPhone, iPod & iPad. They needed their site to be visually beautiful, yet functional across all platforms. Utilizing emerging technologies, such as a fully customized Content Management System (G|CMS) providing high level access to a broad range of media including high-definition images, responsive elements, dynamic content windows, custom video, and database connectivity to both members and non-members alike. Designed by Ed and Paul, implemented by Israel.

The Art Place in Palm Desert gets a site refresh

Friday, March 2nd, 2012
The Art Place Palm Desert

The Art Place in Palm Desert, famous for their monthly Art Walk’s, refreshed their site as part of their monthly G|ROI program with Graphtek Interactive. Part of our ROI program is evaluating the current website and it was time to refresh after reviewing our analytics. In this new design, we utilized rich colors and organized the site in an easy-to-use format where users can easily find what they are looking for and it highlights all the stores in the center. Designed by Paul and implemented by Chris.

Costa’s nightclub at JW Marriott Desert Springs launches new website

Monday, February 20th, 2012
Costa's Night Club

Costa’s, The Desert’s Hottest Nightclub, contracted Graphtek Interactive to create an interactive website that would allow users to sign up to be “on the list” and give loads of information on upcoming events as well as join the mobile club.  Designed by Paul and implemented by Israel.

Graphtek builds website for Benchmark using Magento® eCommerce platform

Thursday, August 18th, 2011

PALM DESERT, CA, JUNE 22, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and Benchmark Capital Partners, LLC, a manufacturer and distributor of quality display solutions since 1983, launched two websites this week – each built on the Magento® eCommerce latform. Displays Direct (www.displaysdirect.net) and Taymar Plastic Displays (www.taymarplasticdisplays.com) provide display solutions to wholesale retailers and the general public respectively. While each storefront caters to distinct target audiences, specialized programming skills were required to define custom rules for each storefront. (more…)

CrazyOnDigital™ showcases CS-Cart technology in recent website launch

Wednesday, August 17th, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. (more…)

Graphtek Interactive Client Case Study: The City of Alameda, California

Wednesday, August 17th, 2011

Graphtek Interactive gives the City of Alameda website an extreme makeover while enhancing functionality.

coaIn addition to providing small to mid-sized businesses with Web development, website design, custom programming and interactive marketing services, Graphtek Interactive has been extremely instrumental in helping government agencies across California raise the bar on their Web development initiatives. For the City of Alameda, California, Graphtek Interactive’s dedicated team of in-house designers, programmers and support staff were able to breath new life into their outdated Web presence. Once uninspired, clunky and largely dependent on costly programming fees to make even the smallest of changes, the new website offers city employees practical functionality through Graphtek Interactive’s proprietary content management system, G | CMS. Training and support, overseen by… READ MORE

Database Dynamics launches new website designed and programmed by Graphtek

Friday, July 8th, 2011

Graphtek Interactive, Palm Desert, CA, is please to announce the launch of the Database Dynamics website. Designed and programmed by Graphtek Interactive, the new Database Dynamics website will be used as a an informational platform for casinos looking to increase traffic and cross-marketing opportunities within the casino itself. More specifically, Database Dynamics provides customizable and interactive gaming experiences targeting the interests of sports enthusiasts and Reality T.V. fans.

To learn more about Database Dynamics, please visit their new website now.

To contact Graphtek Interactive to learn more about their Internet design, programming and marketing services, please click here.