“Surf the Musical” Launches Marketing Campaign for Vegas Production
Wednesday, May 9th, 2012
“Surf the Musical” might be hitting the stage in Las Vegas this summer, but the ‘60s surfer love story has Coachella Valley roots.
Graphtek worked with the producer of “Surf the Musical,” a full-time valley resident, to create the original artwork and website for the highly-anticipated musical hitting the stage at Planet Hollywood in Las Vegas June 11, 2012. The producer worked with our agency previously and knew our creative resources and capabilities would create the perfect branding for the production.
Even more important for our client was the ability to be involved. By working with a local marketing agency, our client was able to have the hands-on interaction that one only gets by working with a local agency. His creativity wasn’t diluted by emails or Skype chats. Instead, he could come directly to our office to work with our creative team, going from concept to implementation without delay.
Because of our client’s accelerated schedule, we had to move very quickly to get “Surf the Musical” ready for its summer debut. The artwork for this project needed to span the generations to bridge the gap between ‘60s music and modern times. Not only did our artwork need to be multi-generational, but it would require the versatility to work in a variety of formats, ranging from video displays to traditional print.
While the project originally explored using royalty-free images and photography for marketing, we quickly realized that neither would be capable of setting the right tone for the project’s ‘60s surf vibe. It soon became clear that original illustrations would create the ideal face for “Surf the Musical.”
The illustration also needed to encapsulate the laid back vibe of California beaches in the ‘60s, and we needed an illustrator with just the right style to bring the concept to life. With Graphtek’s vast network of creative talent, we were able to quickly locate the perfect illustrator for the project.
As we worked to evolve the concept into an illustration well-matched for the show, Brooke was born. From her blonde hair and blue bikini to her red surfboard and quintessential tan, Brooke is the epitome of ‘60s surfer girl. The illustrated Brooke is now the face of “Surf the Musical” and adorns billboards, taxi cab toppers , video screens and printed materials.
As the face of SurfTheMusical.com, Brooke can also be seen on the Graphtek-designed site. Graphtek’s in-house creative team also drew inspiration from ‘60s surf culture to develop the logotype, which incorporates surf-style lettering and a chrome finish. With a solid website and versatile artwork in its marketing arsenal, “Surf the Musical” is ready to hit the Planet Hollywood stage on June 11th.
From branding and artwork to web design and SEO, our one-stop marketing agency has the creative resources and marketing expertise to grow your business. Discover how Graphtek can fulfill your marketing needs by contacting us today!
BIGHORN Golf Club uses new technology with redesign.
Friday, March 16th, 2012
BIGHORN Golf Club, a gorgeous landmark located at the base of the mountains in Palm Desert, came to Graphtek Interactive for a website redesign. Their old site was created using Flash technology, which does not work with any mobile Apple products such as iPhone, iPod & iPad. They needed their site to be visually beautiful, yet functional across all platforms. Utilizing emerging technologies, such as a fully customized Content Management System (G|CMS) providing high level access to a broad range of media including high-definition images, responsive elements, dynamic content windows, custom video, and database connectivity to both members and non-members alike. Designed by Ed and Paul, implemented by Israel.
The Art Place in Palm Desert gets a site refresh
Friday, March 2nd, 2012
The Art Place in Palm Desert, famous for their monthly Art Walk’s, refreshed their site as part of their monthly G|ROI program with Graphtek Interactive. Part of our ROI program is evaluating the current website and it was time to refresh after reviewing our analytics. In this new design, we utilized rich colors and organized the site in an easy-to-use format where users can easily find what they are looking for and it highlights all the stores in the center. Designed by Paul and implemented by Chris.
Costa’s nightclub at JW Marriott Desert Springs launches new website
Monday, February 20th, 2012
Costa’s, The Desert’s Hottest Nightclub, contracted Graphtek Interactive to create an interactive website that would allow users to sign up to be “on the list” and give loads of information on upcoming events as well as join the mobile club. Designed by Paul and implemented by Israel.
Benchmark Capital Partners, LLC partners with Graphtek Interactive to build two websites built on the Magento® eCommerce platform
Thursday, August 18th, 2011PALM DESERT, CA, JUNE 22, 2011
Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and Benchmark Capital Partners, LLC, a manufacturer and distributor of quality display solutions since 1983, launched two websites this week – each built on the Magento® eCommerce latform. Displays Direct (www.displaysdirect.net) and Taymar Plastic Displays (www.taymarplasticdisplays.com) provide display solutions to wholesale retailers and the general public respectively. While each storefront caters to distinct target audiences, specialized programming skills were required to define custom rules for each storefront. (more…)
CrazyOnDigital™ Corporation showcases CS-Cart technology and programming power of Graphtek Interactive in recent website launch
Wednesday, August 17th, 2011Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. (more…)
Graphtek Interactive Client Case Study: The City of Alameda, California
Wednesday, August 17th, 2011Graphtek Interactive gives the City of Alameda website an extreme makeover while enhancing functionality.
In addition to providing small to mid-sized businesses with Web development, website design, custom programming and interactive marketing services, Graphtek Interactive has been extremely instrumental in helping government agencies across California raise the bar on their Web development initiatives. For the City of Alameda, California, Graphtek Interactive’s dedicated team of in-house designers, programmers and support staff were able to breath new life into their outdated Web presence. Once uninspired, clunky and largely dependent on costly programming fees to make even the smallest of changes, the new website offers city employees practical functionality through Graphtek Interactive’s proprietary content management system, G | CMS. Training and support, overseen by… READ MORE
Database Dynamics launches new website designed and programmed by Graphtek Interactive
Friday, July 8th, 2011Graphtek Interactive, Palm Desert, CA, is please to announce the launch of the Database Dynamics website. Designed and programmed by Graphtek Interactive, the new Database Dynamics website will be used as a an informational platform for casinos looking to increase traffic and cross-marketing opportunities within the casino itself. More specifically, Database Dynamics provides customizable and interactive gaming experiences targeting the interests of sports enthusiasts and Reality T.V. fans.
To learn more about Database Dynamics, please visit their new website now.
To contact Graphtek Interactive to learn more about their Internet design, programming and marketing services, please click here.
Boulevard Vintage and Contemporary Home Furnishings launches new website designed and programmed by Graphtek Interactive
Friday, April 29th, 2011Located in the heart of down town Palm Springs at 800 N. Palm Canyon Dr., you’ll discover one of the Coachella Valley’s “must see” pristine vintage and contemporary home furnishings destinations. Inspired collections of vintage and contemporary furniture, lighting and art are displayed proudly – sure to captivate the attention of locals and visitors alike!
Clay Klein, the owner of BLVD – Boulevard, came to Graphtek Interactive looking to build a website to showcase (more…)
The finest decorative and functional products in the Woodworking & Architectural Design Industries have a new place to call home!
Thursday, April 28th, 2011The team at Graphtek Interactive is pleased to announce the launch of a new website for Hub Marketing West.
About Hub Marketing West:
Hub Marketing West is comprised of independent sales professionals working throughout California, Nevada, Arizona and Hawaii. They represent some of the finest decorative and functional products – in addition to the best surface and functional hardware in the Woodworking and Architectural Design industries.
Graphtek Interactive’s Objective:
Glen Hall, owner of Hub Marketing West, approached Graphtek Interactive to design, build and manage a website to showcase his products and services to a network of first-class distributors and the most creative architects and designers in the Woodworking and Architectural Design Industry.
Mr. Hall’s wish list included:
- A personalized, warm and professional greeting for visitors landing on the Hub Marketing West splash page
- A splash page that acted as a portal to two separate sites – one for each of his target audiences – Distributors and Architects & Designers
- Simple, intuitive navigation that allowed visitors to easily transition between sites
- A dynamic, easy-to-manage system to display product images that resonate with each audience
- A content management system that enabled the quick creation of new product content pages to display product information and imagery
Graphtek Interactive delivered: (more…)
