Is there any fashion designer faux pas worse than having outdated collections on the brand’s website?
For men’s custom clothing designer and desert resident Randy Willard, who frequently styles and designs custom clothing for high profile athletes, releasing a new clothing collection meant his website would become outdated.
Willard, who designs custom suits for clients including Emmy Award-winning sportscaster Joe Buck, NBA player Grant Hill and former NFL player Kevin Carter, was frustrated with his website when he turned to Graphtek for help. He needed an easy-to-update website design that could keep up with his fashion forward collections.
He also wanted his website to be a strong tool to help sell the look that Randy Willard’s collections offer. We knew nothing could sell the Randy Willard look better than high quality fashion photography, but the existing website design wasn’t very photo-friendly.
“Randy has always had amazing photography but it had to be cropped to fit his old site,” Graphtek President Kate Spates said. “When we started the redesign, we wanted to make it so that the photography would be the center of the design.”
Keeping this in mind, Graphtek recently redesigned the Randy Willard website to focus on dramatic, full-screen fashion photography, allowing his products to speak for themselves.
And with Willard’s fashions constantly moving forward, we needed to ensure that his website could keep up with his new collections. To achieve this, Graphtek incorporated a user-friendly content management system into the redesign that will allow Randy and his team to easily change the website’s photos, headlines and content as needed. Collections can easily be changed out as soon as they become dated, and the CMS also allows Willard to update the “Events” page with information on the various charitable events and social functions he donates to.
Since Randy Willard is not only a designer but also a renowned stylist, we added a “Stylist” page that features his handpicked style pairings. As Willard says, a beautiful suit means nothing if not styled correctly, so his redesigned website provides plenty of visual inspiration on the art of styling.
The redesigned and recently launched randywillardinc.com is now an immersive men’s fashion experience that effectively sells the Randy Willard look by focusing on stunning photography that’s easy to update.
With summer being off-season in the Coachella Valley, it’s the perfect time to redesign your website. Whether you want to make a few functionality changes or completely overhaul your existing website, starting your website redesign during the summer means your perfect website will be ready for business this fall.
At Graphtek, we understand that there’s more to effective website design than templates and text. We specialize in custom-designed websites that work for your business, and we’re ready to help your website reach the next level. Whether you need website design, a site redesign or other digital marketing services, contact Graphtek today to discuss how a digital marketing strategy can benefit your business.