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Archive for the ‘Search Engine Optimization’ Category

Reality check: There is no “magic bullet” when it comes to SEO

Thursday, August 18th, 2011
seoIt’s remarkable to see how many Internet marketing firms today are actually promising page one organic search results. Typically, the promises of helping you achieve the Holy Grail of Search Engine Optimization (SEO) will be found in your inbox and read something like this: Be found on the first page of search engines like Google, Bing, AOL and MSN! Read a little further and you’ll soon discover that this and so much more can be easily accomplished for anywhere between $5,000.00 to $30,000. If you’ve met these offers with skepticism, it might be wise to trust your gut instinct. If however, you’re intrigued by this too-good-to-be-true offer, there are some things you might want to consider before you go ahead and cut a check… (more…)

CrazyOnDigital™ Corporation showcases CS-Cart technology and programming power of Graphtek Interactive in recent website launch

Wednesday, August 17th, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. (more…)

Help arrives for small to mid-sized businesses as local Internet marketing firms join forces

Tuesday, June 28th, 2011

Today, Graphtek Interactive – a leader in Web development, online technology implementation and creative services announced that it has joined forces with Globally Locally – a longstanding leader in targeted local search advertising. This strategic alliance will provide highly cost-effective, single-source online marketing solutions for small to medium-sized companies who are looking to increase profitability and… (read more)

The Magic Question

Wednesday, May 11th, 2011

What is the answer to the magic question?Working in the Web development industry, I’m constantly asked, “How can I increase traffic to my website?” I call this the magic questions for a number of reasons:

  1. There are multiple answers for this question
  2. There are multiple methods by which you can achieve this goal
  3. It’s the question, if answered successfully, can drive all those dollars floating around the Web into your business

In the searching for a way to increase traffic for your site, you’re sure to encounter terms like SEO, Pay-Per-Click, Key words, meta tags, and sitemap submission. While all very important parts of the puzzle, the most important piece…the piece that ultimately brings in the most return traffic (more…)

What is a Web Site – Part II (Design)

Friday, July 18th, 2008

In my last post, I talked about the discovery phase of website creation. In this post, I will discuss the designing of a website. The design process has responsibilities on both sides. As the client you are responsible for a short list of items:

  • Content for wireframe/screen mock-ups
  • Approval of the wireframe
  • Approval of the screen mock-ups

Now for a little further explanation.

The wireframe and screen mock-ups will ALWAYS looks better if they can incorporate as much real data as possible. To that end, the first thing we do is get content for the home page from you. What headline are you going to have on the home page? A simple, “Welcome!” or something more SEO friendly? Are the Events you have going to always be start- and end-time driven, or will they be all day events or a combination? Will your Press Releases have a summary or will you just want the ‘Entire Story’ to be on the site and use the Title to entice the readers.

A wireframe is a (more…)