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Archive for the ‘Search Engine Optimization’ Category

Introducing the Graphtek Interactive Content Management System, G | CMS

Wednesday, February 29th, 2012

It’s a bird it’s a plane, no, it’s G | CMS

Our proprietary system, G | CMS is a powerful, scalable and customizable content management system that provides non-programmers a comprehensive set of tools to create, edit and manage pages on their websites. If you can send an e-mail…(read more)

I think I need a logo, so now what? Part 2 of 2

Monday, January 9th, 2012

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business (cont.)

How does a logo get designed?

As mentioned earlier, the pricing structure for logo design services range greatly – this is due in large part to the professional reputation and experience of the design firm or design professional, in addition to the services provided during the logo creation process. In the logo design business, the expression “you get what you pay for” is true to a large degree. How much more you should pay for one service over the other is entirely up to you – and therefore it’s up to you to fully understand (more…)

I think I need a logo, so now what? Part 1 of 2

Monday, January 2nd, 2012

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business

“Your logo is often the first impression made on a prospective customer. It’s on your sign, your business cards, your ads…it will literally be everywhere. If your logo isn’t making the right impression or is not resonating with your target audience, you could be hurting your business.”

Imagine for a moment that you’re thinking about having a logo created for your business. For the sake of argument, let’s also assume that you’re not a marketing specialist, advertising guru, or world?renowned graphic designer – and to top it all off, you don’t know a thing about the logo creation process. Where would you turn for guidance? Where would you start gathering the information you need to make an informed decision? Chances are good, before too long, you’d find yourself sitting in front of a computer searching every nook and cranny of cyber space for the Holy Grail of logo design.

On September 16, 2010 a Google Search produced 69,400,000 results for the search criteria “logo design service” – 14,700,000 results appeared for “logo design services” – “logo design agency” resulted in 8,430,000 results – and when the term “logo designers” was entered, 3,520,000 results were served up in a mere 0.19 seconds. Needless to say, unless your brain is a supercomputer, wading through 96 million search results is a daunting, if not impossible task – an abyss of information that’s likely to leave you baffled, confused and frustrated.

The purpose of this article is to empower you with information – to shed light on the role of a logo, its relationship to your brand, and what to things to consider when choosing a logo design service to fit your needs and budget. (more…)

Is Social Media Right for Your Business?

Wednesday, December 7th, 2011

Evaluate your resources and your audience.

In today’s always connected, always plugged in – and dare I say “status update obsessed” society – selling social media packages have become all the rage in the Internet marketing industry. The popularity and reach of social networking sites like Facebook, Twitter, YouTube, LinkedIn and Foursquare (to name a few) have paved the way for a revolution in online marketing. Initially, a means to stay in touch with friends and family, social media sites are now being used as tools by Internet marketing firms to promote a client’s brand – to help sell their goods and services. In fact, a new industry of service providers has emerged to help marketing firms and individuals manage multiple social media efforts at the same time. While this evolution is great news for industries selling the dream of taking a brand “viral”, it presents an interesting question that (more…)

Reality check: There is no “magic bullet” when it comes to SEO

Thursday, August 18th, 2011
seoIt’s remarkable to see how many Internet marketing firms today are actually promising page one organic search results. Typically, the promises of helping you achieve the Holy Grail of Search Engine Optimization (SEO) will be found in your inbox and read something like this: Be found on the first page of search engines like Google, Bing, AOL and MSN! Read a little further and you’ll soon discover that this and so much more can be easily accomplished for anywhere between $5,000.00 to $30,000. If you’ve met these offers with skepticism, it might be wise to trust your gut instinct. If however, you’re intrigued by this too-good-to-be-true offer, there are some things you might want to consider before you go ahead and cut a check… (more…)

CrazyOnDigital™ showcases CS-Cart technology in recent website launch

Wednesday, August 17th, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. (more…)

Emails and SPAM

Monday, July 4th, 2011

Ask any seasoned web developer what it’s like to work with HTML emails and you’ll be sure to hear groans about the frustrations and pain of such a process.

Unlike the current web browsers, there has been little effort on the part of the email client developers to have some kind of standards for displaying of emails. So several different email clients could have wildly different ways of rendering the exact same email.

On top of the actual coding of such emails, (unlike web browsers) there is also the issue of our emails being flagged as spam. With the growing problem of spam, email clients have gotten tougher on what they consider to be a spam email. And not only are spam filters tougher but are always learning and adding new rules every time a user clicks “This is spam”. So there are no guarantees to what won’t be filtered out as spam but there are some guidelines we can follow to reduce the chances of our emails being flagged.

After several hours of research on the subject, I came across a few articles that are sure to help anyone with coding HTML emails. Enjoy.

[Email Standards Project] The Email Standards Project is a group dedicated to working with email client developers in order to have some standards to how they render HTML. On the site you can look up the current status of email clients and what they currently don’t support compared to their Acid email test (much like the Web Standards Project and their [Acid tests] for web browsers). On the site you can find reports on the major email clients as well as a blog with updates to progress of email clients.

[Mail Chimp]  Mail Chimp is a web based application for creating email campaigns. Though their service isn’t free, there are many useful articles and tools that are freely available on their website. On the site you can find articles explaining [how spam filters work], [HTML email design mistakes],  how to code emails properly, as well as several [design templates] that have been tested to display properly in all major email clients.

[Litmus App] Litmus is a web based web development testing tool. For a monthly fee, you have the ability to test how an email will look in the major email clients (with and without images turned on), how it scores in major SPAM filters, (and why it got the score it did), as well as all the same tools for web development also. Though it looks good from what the website says, I have yet to test it due to the high cost of their pricing plans.

[CAN SPAM Act] The rules set out by the FTC on what is acceptable email practices. Though you probably won’t break any of these guidelines (unless of course, you actually are spamming) it is helpful to note what to be careful of.

Local Internet marketing firms join forces

Tuesday, June 28th, 2011

Today, Graphtek Interactive – a leader in Web development, online technology implementation and creative services announced that it has joined forces with Globally Locally – a longstanding leader in targeted local search advertising. This strategic alliance will provide highly cost-effective, single-source online marketing solutions for small to medium-sized companies who are looking to increase profitability and… (read more)

The Magic Question

Wednesday, May 11th, 2011

What is the answer to the magic question?Working in the Web development industry, I’m constantly asked, “How can I increase traffic to my website?” I call this the magic questions for a number of reasons:

    1. There are multiple answers for this question

      1. There are multiple methods by which you can achieve this goal

        1. It’s the question, if answered successfully, can drive all those dollars floating around the Web into your business

        In the searching for a way to increase traffic for your site, you’re sure to encounter terms like SEO, Pay-Per-Click, Key words, meta tags, and sitemap submission. While all very important parts of the puzzle, the most important piece…the piece that ultimately brings in the most return traffic (more…)

        The Magic Question

        Wednesday, May 11th, 2011

        What is the answer to the magic question?Working in the Web development industry, I’m constantly asked, “How can I increase traffic to my website?” I call this the magic questions for a number of reasons:

        1. There are multiple answers for this question
        2. There are multiple methods by which you can achieve this goal
        3. It’s the question, if answered successfully, can drive all those dollars floating around the Web into your business

        In the searching for a way to increase traffic for your site, you’re sure to encounter terms like SEO, Pay-Per-Click, Key words, meta tags, and sitemap submission. While all very important parts of the puzzle, the most important piece…the piece that ultimately brings in the most return traffic (more…)