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New Faces: Graphtek Interactive welcomes Heidy Hartley to the team!

August 19th, 2011 by Mike Cheley

Let us introduce you to the newest member of the Graphtek Interactive family, Heidy Hartley.  When Heidy joined our team as an Account Manager in late March, it was clear after the first week that both our team and clients had lucked out BIG TIME.

New to the Coachella Valley, Heidy had spent the past twelve years working in the marketing and communications field in Chicago.  No stranger to professionalism and customer service, Heidy represented the prestigious Moody Bible Institute leading their Corporate Communications branch.  She focused on web development, public relations and marketing, working with her teams on messaging for web, media, email and internal channels.

In addition to her professional work experience, familiarity with our industry and friendly nature, Heidy’s “can do” attitude never ceases to impress co-workers and clients alike.

Welcome aboard Heidy!

Learn more about Graphtek Interactive!

Reality check: There is no “magic bullet” when it comes to SEO

August 18th, 2011 by Mike Cheley
seoIt’s remarkable to see how many Internet marketing firms today are actually promising page one organic search results. Typically, the promises of helping you achieve the Holy Grail of Search Engine Optimization (SEO) will be found in your inbox and read something like this: Be found on the first page of search engines like Google, Bing, AOL and MSN! Read a little further and you’ll soon discover that this and so much more can be easily accomplished for anywhere between $5,000.00 to $30,000. If you’ve met these offers with skepticism, it might be wise to trust your gut instinct. If however, you’re intrigued by this too-good-to-be-true offer, there are some things you might want to consider before you go ahead and cut a check… Read the rest of this entry »

Graphtek builds website for Benchmark using Magento® eCommerce platform

August 18th, 2011 by Mike Cheley

PALM DESERT, CA, JUNE 22, 2011

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and Benchmark Capital Partners, LLC, a manufacturer and distributor of quality display solutions since 1983, launched two websites this week – each built on the Magento® eCommerce latform. Displays Direct (www.displaysdirect.net) and Taymar Plastic Displays (www.taymarplasticdisplays.com) provide display solutions to wholesale retailers and the general public respectively. While each storefront caters to distinct target audiences, specialized programming skills were required to define custom rules for each storefront. Read the rest of this entry »

CrazyOnDigital™ showcases CS-Cart technology in recent website launch

August 17th, 2011 by Mike Cheley

Graphtek Interactive, a leader in the Web Development and Internet marketing industries, and the CrazyOnDigital™ Corporation, an online retailer specializing in digital device accessories, launched a highly-customized ecommerce website powered by CS-Cart earlier this week. While CrazyOnDigital’s product have been available through some online retail giants like Amazon.com and eBay, this week’s website launch marks an exciting evolution for customers looking to buy their digital device accessories directly from CrazyOnDigital. Read the rest of this entry »

Graphtek Interactive Client Case Study: The City of Alameda, California

August 17th, 2011 by Mike Cheley

Graphtek Interactive gives the City of Alameda website an extreme makeover while enhancing functionality.

coaIn addition to providing small to mid-sized businesses with Web development, website design, custom programming and interactive marketing services, Graphtek Interactive has been extremely instrumental in helping government agencies across California raise the bar on their Web development initiatives. For the City of Alameda, California, Graphtek Interactive’s dedicated team of in-house designers, programmers and support staff were able to breath new life into their outdated Web presence. Once uninspired, clunky and largely dependent on costly programming fees to make even the smallest of changes, the new website offers city employees practical functionality through Graphtek Interactive’s proprietary content management system, G | CMS. Training and support, overseen by… READ MORE

Database Dynamics launches new website designed and programmed by Graphtek

July 8th, 2011 by Mike Cheley

Graphtek Interactive, Palm Desert, CA, is please to announce the launch of the Database Dynamics website. Designed and programmed by Graphtek Interactive, the new Database Dynamics website will be used as a an informational platform for casinos looking to increase traffic and cross-marketing opportunities within the casino itself. More specifically, Database Dynamics provides customizable and interactive gaming experiences targeting the interests of sports enthusiasts and Reality T.V. fans.

To learn more about Database Dynamics, please visit their new website now.

To contact Graphtek Interactive to learn more about their Internet design, programming and marketing services, please click here.

 

Emails and SPAM

July 4th, 2011 by Erin Peters

Ask any seasoned web developer what it’s like to work with HTML emails and you’ll be sure to hear groans about the frustrations and pain of such a process.

Unlike the current web browsers, there has been little effort on the part of the email client developers to have some kind of standards for displaying of emails. So several different email clients could have wildly different ways of rendering the exact same email.

On top of the actual coding of such emails, (unlike web browsers) there is also the issue of our emails being flagged as spam. With the growing problem of spam, email clients have gotten tougher on what they consider to be a spam email. And not only are spam filters tougher but are always learning and adding new rules every time a user clicks “This is spam”. So there are no guarantees to what won’t be filtered out as spam but there are some guidelines we can follow to reduce the chances of our emails being flagged.

After several hours of research on the subject, I came across a few articles that are sure to help anyone with coding HTML emails. Enjoy.

[Email Standards Project] The Email Standards Project is a group dedicated to working with email client developers in order to have some standards to how they render HTML. On the site you can look up the current status of email clients and what they currently don’t support compared to their Acid email test (much like the Web Standards Project and their [Acid tests] for web browsers). On the site you can find reports on the major email clients as well as a blog with updates to progress of email clients.

[Mail Chimp]  Mail Chimp is a web based application for creating email campaigns. Though their service isn’t free, there are many useful articles and tools that are freely available on their website. On the site you can find articles explaining [how spam filters work], [HTML email design mistakes],  how to code emails properly, as well as several [design templates] that have been tested to display properly in all major email clients.

[Litmus App] Litmus is a web based web development testing tool. For a monthly fee, you have the ability to test how an email will look in the major email clients (with and without images turned on), how it scores in major SPAM filters, (and why it got the score it did), as well as all the same tools for web development also. Though it looks good from what the website says, I have yet to test it due to the high cost of their pricing plans.

[CAN SPAM Act] The rules set out by the FTC on what is acceptable email practices. Though you probably won’t break any of these guidelines (unless of course, you actually are spamming) it is helpful to note what to be careful of.

Introducing the Graphtek Interactive Content Management System, G | CMS

June 29th, 2011 by Mike Cheley

It’s a bird it’s a plane, no, it’s G | CMS

Our proprietary system, G | CMS is a powerful, scalable and customizable content management system that provides non-programmers a comprehensive set of tools to create, edit and manage pages on their websites. If you can send an e-mail…(read more)

Local Internet marketing firms join forces

June 28th, 2011 by Mike Cheley

Today, Graphtek Interactive – a leader in Web development, online technology implementation and creative services announced that it has joined forces with Globally Locally – a longstanding leader in targeted local search advertising. This strategic alliance will provide highly cost-effective, single-source online marketing solutions for small to medium-sized companies who are looking to increase profitability and… (read more)

“I think I need a logo, so now what?” — Part 2 of 2

May 16th, 2011 by Mike Cheley

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business (cont.)

How does a logo get designed?

As mentioned earlier, the pricing structure for logo design services range greatly – this is due in large part to the professional reputation and experience of the design firm or design professional, in addition to the services provided during the logo creation process. In the logo design business, the expression “you get what you pay for” is true to a large degree. How much more you should pay for one service over the other is entirely up to you – and therefore it’s up to you to fully understand Read the rest of this entry »