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Posts Tagged ‘Google’

Voice search asks, can you hear me now?

Thursday, August 11th, 2016

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We’ve all been there: you ask OK Google to find a great restaurant, or Siri to find you a spot to buy some new shoes. In this new digital age, we’re finding it more convenient and fast to ask your phone to find your favorite “sushi spot in palm springs with WIFI” rather than typing in “sushi Palm Springs”. This change in the way we see and use search with our voice hasn’t gone unseen. In fact, according to KPCB there has been a 35x growth in voice search since 2008. Wow……… that’s a real game changer!

This could really shake up the way we do things day to day, and search to search. Imagine, for a moment, that you’ve just put “dogs” into your keywords and content to target potential customers. What if, instead, you had “Place to get your dog cleaned” or “over-night stays for dogs near Palm Springs”? As the number of voice-searchers continue to increase, so should our habits when creating quality content for clients. Remember, the customer always OK Googles best.

Social Media is keeping active

Wednesday, August 3rd, 2016

The world of Social Media is forever fast moving and growing. It may feel impossible to keep up with who is where and what is what when it comes to things like Facebook, Twitter, Instagram, Snapchat and everything in between. Luckily we’ve put together an awesome info-graphic letting you know how social media is keeping active.

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Google’s Mobile Search Algorithm Update: What You Need to Know

Friday, April 17th, 2015

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Move over Penguin and Panda, here comes – you heard it here first – Manatee!

Well, maybe not. But your mobile web presence should be prepared for something big.

Last November, mobile traffic surpassed desktop traffic for the first time, according to IBM.  And nearly 28% of all online sales came from mobile devices.

Is your website optimized for mobile and ready for Google’s next update?  While there’s no appropriate animal moniker for the update yet, this one will likely have more of an impact than Panda or Penguin. And it’s only impacting the mobile results.

Google’s official announcement:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

What you need to know:

  • The algorithmic change will take effect on April 21st.
  • This affects organic searches that are performed from a mobile device.
  • The algorithm changes will focus on a number of key areas, including rewarding sites with text that can be read without the need to zoom and appropriately sized content that eliminates the need to scroll.
  • This is at the page level, so pages will get promoted for being “mobile-friendly”.
  • Google has created a Mobile-Friendliness tool that will give you a ‘yes’ or ‘no’ answer on a per-url basis.
  • If a mobile search query is highly correlated with mobile app listings (in the Google Play and iOS App Stores), your app could see significantly more visibility within mobile search results pages.
  • Google has expanded the types of information that they scrape and pull from a site, especially in mobile. Whenever you see a little grey ‘i’ in the upper right hand corner of a mobile search result, it means that Google is probably getting a small portion of any related transaction.

How much traffic do you get from mobile?

The image below shows us how much organic traffic is coming from a mobile device. Then go to Audience > Mobile > Overview > Secondary Dimension drop down > choose Source / Medium.

MobileGoogleArticle-AnalyticsMoz believes that Google will launch a new mobile crawler (probably with an Android user-agent) that can do a better job of crawling single-page web apps, Android apps, and perhaps even Deep Links in iOS apps.

How much will it affect your traffic?

Here’s what Google has to say about it (full story here):

“The mobile-friendly algorithm is an on or off algorithm, on a page-by-page basis, but it is not about how mobile-friendly your pages are, it is simply are you mobile-friendly or not.

But as we mentioned earlier, there are over 200 different factors that determine ranking so we can’t just give you a yes or no answer with this. It depends on all the other attributes of your site, whether it is providing a great user experience or not. That is the same with desktop search, not isolated with mobile search.”

Here are some helpful steps to test your site’s mobile capacity:

  1. View your site on various mobile devices including Apple & Samsung.
  2. Review if the links and buttons on your mobile device are large and easy to find, and spaced properly from other elements of the site.
  3. Evaluate page load time. Limit the number of images.
  4. Test your eCommerce, mobile checkout.  It will convert more if you keep your number of clicks down.  If you have a small e-commerce site that processes payments with PayPal, also consider using Amazon Payments (or an API w/ PayPal) which allows customers to login with Amazon and pay with Amazon while never navigating away from your website.
  5. Show the most important & relevant content.  Content is not necessarily king, when it comes to mobile. Pair it down to the most important information. Make sure to insert a button on the bottom right that allows mobile users to go back to the top of the page instantly.
  6. Make sure there is a visible click-to-call button.  These buttons are designed to call the number, when clicked on a mobile device.
  7. Make the content, products and/or services on mobile sharable: Optimizing for social sharing standards is key.

SERPs (Search Engine Results Page) are changing all the time. Knowledge graph has jumped from 17% to 27% of Google’s queries, according to Moz’s Dr. Pete Meyers.

“Google is essentially competing against us with our own information, and I think that’s a turning point in the relationship between Google and webmasters.” -Dr. Pete Meyers, Moz

Don’t risk a continued drop in rankings, make sure your site is engaging, creative, optimized and mobile friendly.

Make sure your mobile site is nimble and a hell of a lot faster than a manatee.

Google is taking a mobile first mentality. Get on the same page.

We can help.

Twitter & Google Reach Deal To Put Tweets in Search Results

Thursday, February 5th, 2015

If you didn’t think it was important to be on Twitter for your business, then this should change your mind. The constantly moving social network will start to roll out tweets in the place we search for everything: Google.Twitter Google Search Results

According to Bloomberg, Twitter reached a deal with Google that will make your tweets searchable.  Twitter is expanding its already massive reach and your tweets will have a larger audience.

Real-time tweets from Twitter will appear in the largest search engine “in the first half of this year.” Google currently displays tweets in its search results but it crawls the site for content.

Twitter and Google struck a similar agreement back in 2009, but it was not renewed in 2011. Terms of this apparent new deal will make tweets visible inside Google’s search results immediately after they are tweeted out.

Tweets coming from Twitter’s 284 million users could very well be more prominently featured by Google.  Twitter’s hope? To serve those beyond its registered users, drive more traffic and ultimately increase new users.

Twitter has indeed been busy. Twitter also recently announced plans to sell ads outside of its own platform for the first time, striking deals with news-reading app Flipboard and Internet portal Yahoo Japan to show promoted tweets.

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Google Search, Then & Now

Monday, December 22nd, 2014

Google.  For many, it’s the big abyss: a sea of nearly an endless amount of information, products and ways to improve our lives.thumb---googleSearch-infographic

Have you ever wondered how the websites, blogs or news stories appear after typing in a few words?

While it may seem magical at times, it’s actually carefully crafted algorithms that help Google deliver the best results for what you’re looking for.

When you’re searching Google, you’re searching Google’s index of the web – you’re not actually searching the web. The company that has become a verb – when searching for anything your heart desires – is the most effective search engine and a part of our daily lives.

So, how does it work?

A couple years ago, Google put together a helpful 8 minute video. While there have been some updates between then and now, the majority of it holds true.

Step 1: Searching the web.

Google navigates the web by crawling. The building blocks of their search functionality is known as “Googlebot”.  Google keeps track of it all in the Index.

Step 2: Organizing the informationGoogle Search - Then & Now

Google has written intelligent and complex programs and formulas to deliver the best results possible.  As you search, algorithms go to work to better understand what you’re looking for. Relevant data is then pulled from The Index.

While their algorithms are constantly changing, the heart of their software is PageRank ™, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin. Google interprets a link from page A to page B as a vote, by page A, for page B. But it also analyzes the page that casts the vote and the popularity and importance of that page. It basically tell you how important a page is, compared to other pages.

If you’ve installed the Google Toolbar, you may have the PageRank meter installed.

Step 3: Delivering the results

Your search results can take a variety of forms, from the knowledge graph and snippets to the news and images.

The knowledge graph provides results based on a database of real world people, places, things, and the connections between them.  The news results include results from online newspapers and blogs from around the world. Google loves this because of their relevance, link value and because they are constantly getting updated.

Google takes the following into account when delivering pages in a particular order:

  • Content relevance
  • Content quality
  • Content freshness & updates
  • Users geographic region
  • Site legitimacy
  • Popularity of the site (how many links are pointing to the site)
  • Value of the inbound links
  • Social media popularity & promotions

Links remain the most important external signal for search rankings.  But with this, link quality is also important in determining the search results. An inbound link from a large and reputable website is going to count more than a link from a smaller and less respectable site.

At this point, Google search has become more fresh and current, and crawls very frequently, catching updates and new content. It’s with the amazing amount of content and Google’s “secret sauce” utilizing over 200 different ranking factors that it delivers the best pages that match the search query acroos the entire index.

What’s next?

Google is looking more into artificial intelligence and machine learning, to help computers think like humans. Google purchased DeepMind Technologies and seven other robotics companies to aid in this next breakthrough in technology.

According to Larry Page, many of these breakthroughs are crossing computer science and neuroscience to understand what it takes to make something smart.

Check out the year in search, 2014:

Search on.