We’ve all been there: you ask OK Google to find a great restaurant, or Siri to find you a spot to buy some new shoes. In this new digital age, we’re finding it more convenient and fast to ask your phone to find your favorite “sushi spot in palm springs with WIFI” rather than typing in “sushi Palm Springs”. This change in the way we see and use search with our voice hasn’t gone unseen. In fact, according to KPCB there has been a 35x growth in voice search since 2008. Wow……… that’s a real game changer!
This could really shake up the way we do things day to day, and search to search. Imagine, for a moment, that you’ve just put “dogs” into your keywords and content to target potential customers. What if, instead, you had “Place to get your dog cleaned” or “over-night stays for dogs near Palm Springs”? As the number of voice-searchers continue to increase, so should our habits when creating quality content for clients. Remember, the customer always OK Googles best.