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“I think I need a logo, so now what?” — Part 2 of 2

Monday, May 16th, 2011

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business (cont.)

How does a logo get designed?

As mentioned earlier, the pricing structure for logo design services range greatly – this is due in large part to the professional reputation and experience of the design firm or design professional, in addition to the services provided during the logo creation process. In the logo design business, the expression “you get what you pay for” is true to a large degree. How much more you should pay for one service over the other is entirely up to you – and therefore it’s up to you to fully understand (more…)

“I think I need a logo, so now what?” — Part 1 of 2

Monday, May 16th, 2011

A guide to understanding the role of a logo and choosing a logo design service that’s right for your business

“Your logo is often the first impression made on a prospective customer. It’s on your sign, your business cards, your ads…it will literally be everywhere. If your logo isn’t making the right impression or is not resonating with your target audience, you could be hurting your business.”

Imagine for a moment that you’re thinking about having a logo created for your business. For the sake of argument, let’s also assume that you’re not a marketing specialist, advertising guru, or world?renowned graphic designer – and to top it all off, you don’t know a thing about the logo creation process. Where would you turn for guidance? Where would you start gathering the information you need to make an informed decision? Chances are good, before too long, you’d find yourself sitting in front of a computer searching every nook and cranny of cyber space for the Holy Grail of logo design.

On September 16, 2010 a Google Search produced 69,400,000 results for the search criteria “logo design service” – 14,700,000 results appeared for “logo design services” – “logo design agency” resulted in 8,430,000 results – and when the term “logo designers” was entered, 3,520,000 results were served up in a mere 0.19 seconds. Needless to say, unless your brain is a supercomputer, wading through 96 million search results is a daunting, if not impossible task – an abyss of information that’s likely to leave you baffled, confused and frustrated.

The purpose of this article is to empower you with information – to shed light on the role of a logo, its relationship to your brand, and what to things to consider when choosing a logo design service to fit your needs and budget. (more…)

Is Social Media Right for Your Business?

Wednesday, May 11th, 2011

Evaluate your resources and your audience.

In today’s always connected, always plugged in – and dare I say “status update obsessed” society – selling social media packages have become all the rage in the Internet marketing industry. The popularity and reach of social networking sites like Facebook, Twitter, YouTube, LinkedIn and Foursquare (to name a few) have paved the way for a revolution in online marketing. Initially, a means to stay in touch with friends and family, social media sites are now being used as tools by Internet marketing firms to promote a client’s brand – to help sell their goods and services. In fact, a new industry of service providers has emerged to help marketing firms and individuals manage multiple social media efforts at the same time. While this evolution is great news for industries selling the dream of taking a brand “viral”, it presents an interesting question that (more…)

Boulevard launches new website designed and programmed by Graphtek

Friday, April 29th, 2011

Located in the heart of down town Palm Springs at 800 N. Palm Canyon Dr., you’ll discover one of the Coachella Valley’s “must see” pristine vintage and contemporary home furnishings destinations. Inspired collections of vintage and contemporary furniture, lighting and art are displayed proudly – sure to captivate the attention of locals and visitors alike!

BLVD - Boulevard | 800 N. Palm Canyon Dr., Palm Springs CA 92262

Clay Klein, the owner of BLVD – Boulevard, came to Graphtek Interactive looking to build a website to showcase (more…)

Hub Marketing West Launches New Website

Thursday, April 28th, 2011

The team at Graphtek Interactive is pleased to announce the launch of a new website for Hub Marketing West.

Hub Marketing West Website http://www.hubmarketingwest.com

About Hub Marketing West:

Hub Marketing West is comprised of independent sales professionals working throughout California, Nevada, Arizona and Hawaii. They represent some of the finest decorative and functional products – in addition to the best surface and functional hardware in the Woodworking and Architectural Design industries.

Graphtek Interactive’s Objective:

Glen Hall, owner of Hub Marketing West, approached Graphtek Interactive to design, build and manage a website to showcase his products and services to a network of first-class distributors and the most creative architects and designers in the Woodworking and Architectural Design Industry.

Mr. Hall’s wish list included:

  • A personalized, warm and professional greeting for visitors landing on the Hub Marketing West splash page
  • A splash page that acted as a portal to two separate sites – one for each of his target audiences – Distributors and Architects & Designers
  • Simple, intuitive navigation that allowed visitors to easily transition between sites
  • A dynamic, easy-to-manage system to display product images that resonate with each audience
  • A content management system that enabled the quick creation of new product content pages to display product information and imagery

Graphtek Interactive delivered: (more…)

What is a Web Site – Part II (Design)

Friday, July 18th, 2008

In my last post, I talked about the discovery phase of website creation. In this post, I will discuss the designing of a website. The design process has responsibilities on both sides. As the client you are responsible for a short list of items:

  • Content for wireframe/screen mock-ups
  • Approval of the wireframe
  • Approval of the screen mock-ups

Now for a little further explanation.

The wireframe and screen mock-ups will ALWAYS looks better if they can incorporate as much real data as possible. To that end, the first thing we do is get content for the home page from you. What headline are you going to have on the home page? A simple, “Welcome!” or something more SEO friendly? Are the Events you have going to always be start- and end-time driven, or will they be all day events or a combination? Will your Press Releases have a summary or will you just want the ‘Entire Story’ to be on the site and use the Title to entice the readers.

A wireframe is a (more…)

What is a Web Site – Part I (Discovery)

Friday, July 11th, 2008

Designing a website from start to finish can seem like a monumental task.  Knowing the process, having the technical skills and executing each phase effectively is key in the creation of a website.  This is the first in a series of posts to teach you the process Graphtek uses to design a website from beginning to end. First you will learn about the Discovery Phase, followed by the importance of Design. Then you will discover how Development works and finish with the Deployment Phase.

The Discovery Phase is arguably the most important phase of the process. During discovery it is not only the web developer who finds out what the website is going to do, but more often than not (more…)

Acid Tests

Wednesday, June 25th, 2008

The Internet has truly emerged as a primary channel by which information is distributed and shared across the globe. This in turn has made the use of web browsers a necessity among the 1.4 billion internet users worldwide. Although a vast majority of these users pay little or no attention to the web browsers they use, there is an ongoing struggle between the web development community and browser companies to serve web pages to all internet users the right way. Right in the middle of this struggle are web standards and one of its more recent byproducts, acid tests.

Acid tests have become a widely recognized method for determining a web browser’s compliance with web standards as defined by the World Wide Web Consortium. Since the creation of the Acid1 test by Todd Fahrner in 1998, three tests have been released with the most recent being completed in March of this year. Each of the three tests has targeted a different aspect of the web and each test is further discussed below. (more…)